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AMW tippers surge ahead in Southern markets

23 August 2012

Preferred choice among Tipper buyers due to higher returns on investment
AMW (Asia MotorWorks), India's third largest HCV manufacturer, strengthens its presence in the Tipper market in the four sates of South India - Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, with gains in market shares in all territories.

The company has emerged as the first choice among Tipper buyers since its models offer the highest Return on Investment compared to competition. AMW is also the second largest player in the overall Tipper market. Its 16 tonne tippers are ideal for transportation in the narrow and hilly regions of South India.

The most popular AMW Tipper models are the 2518 TP, in both 14 cu.m. and 16 cu.m. variants and the 2523 TP. Our 3118 TP is also gaining popularity; with stricter enforcement on overloading, the demand for this model is likely to go up. AMW tipper models are part of several prestigious projects across the country such as the Yamuna Expressway and the Teesta Project.

Within the Heavy Vehicles' segment, AMW Tipper sales have seen a significant rise in regional market shares. For instance, in Andhra Pradesh AMW holds a healthy 27% of the market share with the other three states following closely behind.

Demand has also been rising from large contractors that undertake infrastructure development projects. In fact, repeat purchases are at 50%, demonstrating the high levels of customer satisfaction generated by our Tipper models.

The increase in AMW service centresand dealerships has increased customer confidence and contributed to high up time of these vehicles. This has also helped boost the company's presence in several remote areas. With the opening of a new dealership at Hubli, the company expects to grow rapidly in the surrounding areas as well.

AMW Profile

Asia MotorWorks (AMW) is India's third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India's transportation sector through innovative engineering and customer orientation.

Rolling out its trucks in 2008, AMW has increased its presence in a competitive market place through its products and wide service network. AMW is an intrinsic part of India's largest infrastructure and construction projects including the Golden Quadrilateral.

AMW is also the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors, where they operate under very arduous road and load conditions.

The company has a widespread and growing dealer and service network across India with 123 dealerships and over 1,500 touch points. This network includes sales and service centres, authorized service outlets, mobile vans, workshops and a 24 X 7 helpline called 'AMW Seva' which ensures a rapid response to customer needs.

Wide Product Range

AMW offers trucks ranging from 16 to 49 tons and has pioneered several segments in the Indian CV market. The AMW 49 ton model created the segment and was India's largest tractor trailer at launch. In addition, AMW also created the construction and mining segments in the Indian CV market with its range of tippers.

AMW won the prestigious 'CV Maker of the Year 2012' award from Apollo-CV Magazine. It also claimed the 'Truck of the Year' award from NDTV in January 2008 and the coveted 'CV Innovation of the Year 2009-10' award for its 3123 model. AMW CV Applications was given the 'Truck Application Builder of the Year - 2010' award for its Tranztar brand of fully built vehicles.

State of the Art Plant at Bhuj

AMW's fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. It currently employs about 1,200 people and uses state of the art production processes to build world class trucks for the Indian market.

For additional information, please contact:

Mr Sadique Shaheedi
General Manager - Brand and Marketing
Phone:+91 22 33826161 / 6165

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