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AMW continues expansion of its dealer network

April 23, 2013

Sunrise Automotive appointed Dealer at Mehsana, Gujarat
Mehsana: India's third largest heavy commercial vehicle manufacturer, Asia MotorWorks (AMW) expanded its presence in the important Gujarat market with the opening of its newest dealership, Sunrise Automotive Pvt. Ltd. in Mehsana, on April 23, 2013. Sunrise Automotive will be responsible for sales and service for the entire range of AMW vehicles in the territories of Mehsana, Banaskantha, Palanpur and Himmatnagar.

Shri. Rajnikant Patel, Home Minister Gujarat Government, inaugurated the comprehensive dealership in the presence of Mr. Anirudh Bhuwalka, M.D. and CEO, Mr. R. C. Mangal, Chief Marketing Officer, AMW Motors Ltd. and a large number of customers and other dignitaries. Mr. Ashok Chaudhary, M.D. Sunrise Automotive and past Mayor of Mehsana, welcomed the guests.

The region is among the largest milk producing regions in the country and a major user of milk tankers. Besides, Mehsana is an important oil exploration and extraction centre of ONGC. There are also a number of cement plants and mining and quarrying hubs in the region. AMW trucks cover over 90% of haulage applications in the Medium and Heavy segment and the entire range of fully built vehicles for the infrastructure and construction sectors.

Speaking at the opening of the new dealership, Mr. Anirudh Bhuwalka said, "The expanded dealer network will add to the already strong presence in Gujarat and Western India. We are pleased to welcome Sunrise Automotive to our family. Our dealers are capable of delivering superior value and unparalleled customer service. We are confident that we will be able to offer our customers the highest standards of quality and efficiency and bring in a totally modern purchase and ownership experience."

AMW profile
AMW Motors (AMW) is India's third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India's transportation sector through innovative engineering and customer orientation.

AMW is the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. In addition AMW has a dominant presence in the fast growing tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors, where they operate under very arduous road and load conditions.

The company has a widespread and growing dealer and service network across India with 123 dealerships and over 1,500 touch points. This network includes sales and service centres, authorized service outlets, mobile vans, workshops and a 24X7 helpline called 'AMW Seva', which ensures a rapid response to customer needs.

Wide product range
AMW offers trucks ranging from 16 to 49 tons and has pioneered several segments in the Indian CV market. The AMW 49 ton model created the segment and was India's largest tractor-trailer at launch. In addition, AMW also created the construction and mining segments in the Indian CV market with its range of tippers.

AMW continued its winning streak by winning, "Tipper of the year Award" 2013 for AMW 2528 Tipper. AMW also won the prestigious 'CV Maker of the Year Award' 2012. In addition, AMW won the 'Truck of the Year' award in January 2008. The company also received the coveted 'CV Innovation of the Year 2009-10' award for its 3123 model. AMW CV Applications was given the 'Truck Application Builder of the Year- 2010' award for its Tranztar brand of fully built vehicles.

Manufacturing Facilities
AMW's fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. The facilities include a fully integrated assembly line, contemporary cab and paint shops and world class testing facilities. AMW's 200-seat research centre focuses on research and development of new products and technologies that impact performance characteristics, safety, environment and comfort.

For additional information, please contact:

Mr Sadique Shaheedi
General Manager - Brand and Marketing
Phone:+91 22 33826161 / 6165


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