February 7, 2104
The road show campaign covered major transportation hubs in the entire state of Uttar Pradesh and lasted for over two months. Major cities covered included Lucknow, Kanpur, Allahabad, Varanasi, Agra and Meerut, with all six dealers of AMW participating in this drive. The campaign also gave a first-hand experience of the superior driving experience to the customers.
The company said that these products were the result of extensive surveys carried out in major transportation centres around the country and extensive customer feedback on different needs and parameters expected from this segment. Both the 2516HL and 3116HL give exceptional performance and their easy driveability with full load ensures more trips and maximum vehicle utilization. The vehicles are ideal for operators looking for rugged, durable, fuel efficient and cost-effective transportation solutions. They carry the hallmark of AMW performance that includes a sturdy drive line, standard suspension, efficient gearbox, a highly fuel efficient engine, and strong chassis.
AMW believes that these vehicles offer all the features of a premium vehicle that gives operators versatility, lower operating costs and better return on investment.
Mr R N Rao, Director, Marketing, AMW, said, "The response to our customer contact and experience program is truly satisfying. Our strength in designing and developing vehicles based on customer needs and applications has given us the confidence that we will deliver the volumes and market shares that will make us a significant player in the haulage segment. As we capitalize on the proven performance and customer loyalty of our mining and construction vehicles, we see new growth opportunities in UP and nearby regions. UP is a large market for haulage vehicles in the M & HCV category, contributing close to 10,000 vehicles per year in volumes and AMW will enhance its product offerings to include MAV haulage vehicles with large loading spans and specialized carriage requirements."
AMW Motors (AMW) is India's third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India's transportation sector through innovative engineering and customer orientation. The company also received six consecutive awards for its vehicles by various industry forums.
The company has a widespread and growing dealer and service network across India with 123 dealerships and over 1,500 touch points. This network includes sales and service centres, authorized service outlets, mobile vans, workshops and a 24x7 helpline called 'AMW Seva', which ensures a rapid response to customer needs.
AMW's fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. The facilities include a fully integrated assembly line, contemporary cab and paint shops and world-class testing facilities.
For additional information, please contact:
Mr Sadique Shaheedi
General Manager - Brand and Marketing
Phone: +91 22 33826161 / 6165